Publications by
Walter Ferrero &
Marta Residori

Managerial Alchemy cover
Managerial Alchemy cover

Managerial Alchemy

The term manager is certainly the one that today best represents the figure of the change agent, and the alchemy that he is called to exert is exactly to go beyond the known to plan the new. It matters little that he directs a Company, governs an institution, manages a team, or administrates a hospital: manager is who, driven by a passion to improve the world in which he operates, acts with his whole being in the direction of a possible change.

Managerial alchemy is the transformation of the known to reach new horizons, the ability not to be satisfied, not to mortify within fears, to "go beyond". An attitude that made humanity great and that every day presents itself asking to be believed and driven as an opportunity.

All of us can do it, with the work we are called to carry out, through our ability to be, first of all, men and women of integrity, capable of disregarding emotions and prejudice, and looking for something that may sound more harmonic, useful and true for all.

Published by: Adea Editions

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Luxury Mind cover
Luxury Mind cover

Luxury Mind

From a coaching expert, the essential book on self-development and improvement. A path and an encounter, to feel better with ourselves and to be helpful to others.

Self-development, improvement research, mean to believe and bet once more on our own capabilities. This makes us open, adaptable, and helps us to simplify our life. Indeed, more things we will be able to learn, the greater it will be the synthesis that we will achieve within us, becoming more direct, clear and serene.

This book reveals the path that starts with a formidable "encounter": the one with the coach, a transformation agent , specialist in a somewhat forgotten art: the one to improve ourselves, to feel better with ourselves and to be able to help others. An expert of the mind and its back, skilled in finding impediments and strandings, and sure to enhance its perspicacity and efficiency, bringing it back to be the tool that it is: a mind of excellence - a luxury mind - for men who want to improve themselves and to exert an influence in their own lives.

Published by: Adea Editions

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Human connection cover
Human connection cover

Human connection

FOR THE FIRST TIME, THE SYMBOLOGY IN COMMUNICATION

It seems that, today, we do nothing but talking about communication. A subject on which, of course, almost everything has been disclosed and explained. However there is a whole communicative world on which few spoke clearly about. And this is a crucial space, where the challenge is to dominate or be dominated.

It is for this reason that this book merges a synthesis of the best knowledge of communication, to its more hidden meanings, more "internal", bypassing the “narrow gate” of the word, to investigate the origin itself of the contents.

Exoteric communication is defined what in the last few years has been studied - and learned – about the topic, referring to the most manifest part of the communicative act. To this, we have put aside what we can define esoteric communication, the most occult study of the symbology that is upstream of the reality meanings. A knowledge that, reached, will enable to become, at last, subjects of communication.

Published by: Adea Editions

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The Art of Living and Dying cover
The Art of Living and Dying cover

The Art of Living and Dying

An effective and engaging synthesis, borrowed from a coaching experience , through the vision of an existential strategy for the modern man, to the essence of a training program that reveals traces of a deep understanding of the human being.

We have always fought. If at the dawn of time the enemy was represented by the beasts, the hunger and the hostile tribes, today the conflict has become more subtle, the survival more a question of nerves.

Today like yesterday, we are always in war. Cannon fodder of a deceiver community who speaks of peace and progress, while looking to the advantage of the few against the difficulty and the sweat of the most. The fear gravitates throughout. The large mantle of uncertainty, the change fear, the threat of the end. And lastly ... nothing.

Surrounded by our toys, we are somewhat more alone and, along with the battle against a multiform and elusive outside, we lead the ancient conflict against our existential inadequacy.

Published by: Adea Editions

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Fear cover
Fear cover

Fear

In general, today - at least in the West - we imagine the future as worse than the past and, in this annihilated attitude, there is a tendency to close up, thereby limiting any further chance.

This kind of "mental" fear freezes any act depriving the individual of the wealth of intuition and creative capacities. Experiencing fear, the human being is separated from everything, creating his own ghosts and not allowing himself to grasp the beauty and the possibility of what he is.

This book analyses the origin and the development of the fear feeling and thrashes out its deep causes. A text that is a warning, an invitation to look at our fears to get rid of them, to avoid being squeezed by them and – therefore - to play the card of our true nature: a natural instinct to discovery, a curious and proactive temperament, searching the improvement and the maximum expression in taking the opportunity - instead of the impossibility - in everyday actions.

Published by: Adea Editions

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